Portfolio
Branding
The face of a brand requires consistency, evolution with audience expansion and innovation within technology and society. There are a lot of moving parts in a complex organization like AARP, especially with the diversity of its growing membership. One size does not fit all and the aging population is constantly changing with new needs and abilities.
Environmental Design
I never thought I’d get the opportunity to design spaces–office environments, trade show booths, interactive experiences. It’s a very different way of thinking; taking a 2D idea and exposing it to all of the senses. It’s immediate and impactful and creates a memorable way to bring a brand to life. In person experiences create better affinity with the audience and allow for the brand to continue to evolve with real-time observation.
Marketing and Design
I started as a designer in a traditional print shop so I have a love of all things print. I know the paper, ink and printing process are migrating toward personal hand-held devices, but it’s still the basis for human-centered communication. Technology makes design accessible to everyone and I strive to keep people at the center of everything I design.
Ceramics
I’ve always painted and sketched. Clay allows me to not only paint, but bring those sketches to life in another dimension. My work journeys between practical and sculptural…never forgetting making marks is something I like to explore.
Painting
I don’t ever remember not painting or drawing. Like Toulouse-Lautrec, I painted on paper bags–but not as well–to tell a story I wanted to share. Images bring ideas to life when words seem to fall short.